Toyota Etios in India

December 1, 2010 was the day Toyota, the world's largest auto maker,launched the Etios sedan in Bangalore, India which followed by Etios hatchback in March 2011.

Sales of Toyota Etios petrol sedans would commence from December and the cars are expected to be delivered to customers by January 2011. Etios sedan cost at range of at a Rs. 6 lakh to Rs. 7 lakh price tag. Toyota Etios compete with the Tata Indigo CS, Maruti Swift Dzire, Tata Indigo Manza, Chevrolet Aveo and the Ford Fiesta. Toyota holds a tremendous brand recognition and reputation in India. Managing Director of Toyota India, Hiroshi Nakagawa said that Etios sedan will also compete against Maruti Swift, Volkswagen Polo and Hyundai i20. Toyota Etios have equipment levels and interior comfort at par or more than that of the competition. Toyota studied that Indian customers are cost conscious, and will localize almost 70% of the components in the Etios but of course, it will not compromise on quality and safety. They have been running ‘Toyota Q Promise' advertising campaign in India, to build up the launch of the petrol Etios sedan. Last year, Toyota launched the Fortuner and created quite a stir in the 4×4 premium SUV segment. The company, in fact, had underestimated demand for the SUV, leading to huge production backlogs, as demand exceeded supply. Learning from that experience, they are now ready to launch the new Etios and it will be a large volume of products. The brand ambassador of this is the Indian film music composer A.R. Rahman as part of their marketing strategy. Toyota is investing Rs. 3,200 crore in the production and marketing of the Etios. In addition to the sales in India, the car, which is Toyota's biggest project, the car will roll out of the Bangalore plant and will also be offered for sale in China, Russia and South America. The company already has Toyota Corolla, Toyota Innova, Toyota Camry and Toyota Innova along with newly launched SUV, Toyota Fortuner, in its portfolio.

5 Ways to Maintenance for your Subaru

As the owner of your Subaru, it is your responsibility to make sure you get regular scheduled maintenance to ensure longevity and reliable performance. There are many ways for you to be aware of your vehicle and maintenance.


Subaru has more than just one reason to celebrate a milestone in the auto industry. First, 2007 marks its three-year anniversary of zero landfill status at its manufacturing plant, Subaru of Indiana Automotive. Second milestone to celebrate is the sale of its 100,000th PZEV or Partial Zero Emissions Vehicle.

Both milestones reflect the long-standing commitment of the Japanese automaker in safeguarding the environment. This fact is avidly enjoyed by Subaru’s clientele. "We are pleased to mark these milestones," said Tomohiko Ikeda, the chairman, president and CEO, Subaru of America Inc. "At Subaru, we are committed to not only maintain an effective environmental management system, but also to integrate sound environmental practices throughout our business."

See below for tips to get the very best out of your Subaru vehicle.
1: National Car Care Month in October—this is a time to remind motorists nationwide of the benefits of preventive automotive maintenance
. Every year, many Subaru dealers hold Service Clinics during October. At these clinics, you will learn tips and techniques to help spot and prevent trouble, and have your vehicle's safety and maintenance items inspected. Check your dealer's Service Department for dates and times.

2: Subaru CARE Service Reminders—The Subaru CARE program is designed to generate and send personalized messages to owners about maintenance intervals around the time the vehicle is due for service. These mailings from your participating dealer often include service tips and commentary, along with money-saving coupons.

3: My.Subaru.com- Your Personal Website—On this site, you will find an online community with information customized to your Subaru. You receive access to your service and warranty history, safety notices and an online Owner's Manual. My.Subaru.com can let you know when service is due, send you e-mail reminders and help you schedule service appointments online.

4: Rewards with the Subaru MasterCard—By using the Subaru MasterCard for everyday purchases, you can earn up to $2,000 in SubaruBucks reward coupons. You can redeem SubaruBucks toward the purchase of genuine Subaru parts and accessories, scheduled maintenance and service, or even toward the purchase or lease of a new Subaru vehicle. They are valid at any Subaru dealership in the continental U.S.

5: The Subaru Difference—The Subaru Difference gives you a number of service and maintenance partnership options, including Car Care Clinics, service reminders, online tracking, and ways to reduce your costs and still get Quality Driven Service from trained Subaru technicians.

Toyota Etios! Price begins at Rs 496,000

For the time being the focus has shifted from the always-in-news hatchback and utility vehicle sections of the Indian car market. The Toyota Etios sedan has finally arrived and is hogging the limelight. With the sedan launch comes the news of its hatchback sibling too.The company has named the new Etios hatchback, the Etios Liva.



The Etios Liva comes with a 1.2 litre engine capable of producing 80 bhp and a promise of a 1.4 diesel unit later. Also, the company might think of plonking the Etios sedan's 1.5-litre 88.7 bhp engine in the Liva sometime in the future.



For now let's take a look at what the Etios sedan has to offer.


Toyota to set-up new engine production plant for Etios
The Indian unit of Japan based leading car maker Toyota Motors today said that it would produce the engine and gear boxes for its upcoming compact car Toyota Etios in the Indian market at company's recently started second plant here. The new plant of the company will have an initial production capacity of 70,000 units.

Toyota Kirloskar Auto Parts
(TKAP), which is a subsidiary of the TKM, currently has 2 plants in India. The company has invested about Rs 500 crore on the establishment of these plants in the Indian market. where the first plant has a production capacity of 52,000 engines per annum, the second plant produces 1,70,000 units of gear boxes per annum, among which, most of the gearboxes are exported to Thailand and Argentina.

Moreover, the company has plans of investing an additional sum of Rs 500 crores in its facilities in the Indian market. With this investment, the company plans to take the production of gear boxes to 2,40,000 units per annum along with establishing a third plant in India with a production capacity of 1,00,000 engines annually.

Toyota motors India has been known for its amazing product range that it has been offering to the Indian buyers since years. Also, the company has been making records in sales over these years.

Toyota India sold a total of 55,000 units of its cars in the Indian market and aims to take this figure to 70,000 in the current year. The company is expecting a high sales figure for the Etios model in the Indian market and expects that its sales will be doubled in the Indian market to 1,40,000 units by 2011.

According to Mr Vikram Kirloskar, Vice-Chairman of Toyota Kirloskar Motors (TKM), the production of Toyota Etios, the small car that's being developed exclusively for the Indian market and showcased early this year at the Delhi Auto Expo, is scheduled by end of December 2010